All inclusive resorts: dated concept destined to die or an age-old classic finally having its moment? Well, new research suggests that people born between 1995 and 2012 are opting into the all inclusive lifestyle.
According to research by the Expedia Group, today’s all-inclusive resorts are “getting a major glow up and Gen Z is here for it.”
The data has unveiled that one-third of Gen Zers say their perception of this type of vacation has changed for the better and “42% say that an all-inclusive resort would be their preferred hotel type.”
The search term #allinclusive has been trending on the short form video app TikTok and searches on Hotels.com using the ‘all-inclusive’ filter jumped 60% year-over-year.
The report suggests this new desire for this way of travel is largely (41%) due to the minimal stress as everything is done for the customer. A total of 39% of people say they are living in the all inclusive era due to the ease of booking and 38% say they’re choosing this direction “because it gives them a feeling of luxury.”
How did the all inclusive holiday start?
We’ve all heard of an all inclusive holiday: customers pay one price to a company to cover travel, accommodation, food, drink and sometimes also in-holiday activities. Some all-inclusives are also referred to as “package holidays”.
The all inclusive concept was first launched back in the 1950s by Gérard Blitz in the form of Club Med in Alcúdia, Mallorca.
Blitz’ goal was to foster a specific way of life: “This idea gave birth to a spirit…our purpose in life is to be happy.
“The place to be happy is here. And the time to be happy is now”. For many holidaymakers, that philosophy is still true today.
The whole idea was about allowing people to recharge their batteries and get back to basic pleasures, while being freed from their day-to-day life.
Photo: Via Ideogram